Corporate Governance

Positioning Statement

The smart approach.

“The smart approach” is an idea deeply rooted in the company’s core competencies. We will work smarter, not harder. We will use our resources to maximize the value of our client’s transactions; buy, sell, rent, lease – we will take the smart approach to assist you.

Be smart. Take the smart approach.

Our Vision, Mission, Values and Goals

Our Vision

To provide our clients with the most effective real estate and professional services in order to help them meet and exceed their goals for today, tomorrow, and into the future. We are professionals ready to help you with all of your real estate needs.

We believe in building valuable relationships with our clients and our business partners.

We believe in creating long lasting value for our clients.

Our Mission

To be the preferred real estate brokerage and service provider to our clients through operational excellence and sales service quality; and of our employees with the highest level of ethical and moral values.

Our Values

Delivery and Execution
We deliver for our clients, brokers, and business partners. We have a strong belief system built with the fundamental ideas of being successful. We believe in being the best and serving the real estate needs of our clients and building value for them.

We trust our team to always take the smart approach. We trust our team to produce value by using
operational and sales techniques that are intelligent and resourceful in order to maximize the moral equity of all transactions.

Empowerment and Responsibility
Our brokers, employees, and business partners are empowered to always do what is right for the client. We are responsible for our actions and we always act in a responsible manner to protect the client.

We are disciplined and responsible. We are risk managers in both the short term and the long term. We have a responsibility to you. We won’t let you down. It is not an option.

Growth and Opportunity
We encourage our;

  • Clients to grow by investing in additional homes
  • Clients to buy larger homes when their families grow and new children are born
  • Employees and brokers to seek education opportunities
  • Employees and brokers to share ideas and learn from each other
  • Business partners to present new opportunities for us to invest in and be a part of
  • Anyone interested in real estate to come work with us

Our Goals

  • Create value for our clients
  • To help our clients reach their real estate goals
  • To help our brokers learn and grow so that they can reach and maintain high levels of income and moral equity
  • To build a company that will have a sustainable future even after the current level of management is gone

Purpose & Strategy


SSG believes in helping people make progress and improve their lives. We are prepared to always help you buy, sell, rent, or lease a place that you can call home. This is possible because we believe in the future and that good things are always within reach. We empower our agents and employees to do things smarter and we empower them to do what is right. We encourage our clients to take reasonable risks when appropriate and to play it safe otherwise.

We are not just real estate brokers, we are risk managers. We want to help you manage the risk so that your reward is greater in the future and so that you can see the return on your investment.

Investment and reward can be monetary or moral. We believe the more valuable reward is that of moral equity – this involves your family, your happiness, and your satisfaction.

100% of our stock is in creating value and moral equity for you.

Thank you for allowing us to part of this journey.


Our corporate strategy is designed to have various sales and operational activities take place and execute them accordingly.

Implementation and execution are the key elements in creating value for our clients.

Internal Strategic Position – Financial Strength (FS) / Competitive Advantage (CA)
External Strategic Position – Environmental Stability (ES) / Industry Strength (IS)

We will only implement and execute our strategy after each element has been reviewed and scored through a Space Matrix analysis and a S.W.O.T matrix analysis. Once we review the outcome of each analysis we will then determine which activities to implement and execute.

Business Conduct & Ethics

We follow the code of ethics as provided by the National Association of Realtors for all real estate transactions and offerings.

The company firmly believes in safeguarding all information about our clients and business partners.

Use of good judgment is encouraged by all brokers, agents, and employees both on and off the clock.

We do not believe in being dishonest or acting in a manner that would place you in a negative position at any time with a real estate venture or business transaction.

We are a professional services corporation and making every effort to be true to the definition of “professional” is what we strive for.

Social Media Policy

We do not use social media in a manner that would place our client’s transactions at risk. Social media efforts and activities are closely monitored so that we may always be proactive in order to keep client information and transactions private; we pride ourselves on keeping our business efforts with you confidential. We value your trust and privacy.